Sunday, July 16, 2006
For your eyes only - Sheena Easton
The World Cup is over. It has been for a week. Let's look at it in another perspective. The picture on the left is Masidi. He lives in Malawi. Masidi was the main character in a TV advert by World Vision. World Vision is a "Christian charity currently helping people in nearly 100 countries in their struggle against poverty, hunger and injustice, irrespective of their religious beliefs". Read more about them here.In the ad, these words appear in between scenes of Masidi talking and making a football out of maize, plastic bags and string:-
"England's football team is sponsored for 49 million pounds"
"Masidi is sponsored for 60p a day"
"Sometimes it doesn't take millions to make a real difference"*
"Masidi is sponsored for 60p a day"
"Sometimes it doesn't take millions to make a real difference"*
Unfortunately, the Broadcast Advertising Clearance Centre, the body responsible for approving television adverts, was of the view that this message of the tv ad is deemed "an unfair attack on football". The ad has been banned.
You however, can view it by going to this link here and watching the "60 Seconds Advert".
*if i was making the advert, i would have added "And in the case of the England's football team, spending millions still won't make a difference as was proven in World Cup 2006!"
# posted by imissw : 2:44:00 pm
